An essential partner for Norte is the Northern Michigan Mountain Bike Association.

For National Volunteer Week Norte recognizes the generous, dedicated people who give their time and effort to improve our community.

A tragedy led Aaron Selbig to the Advocate Academy and started a call to make an intersection better.

Norte’s Abby Havill and Lauren Dake threw themselves into an intense weekend with the Bike Instructor Certification Program.

Today, we shine the spotlight on the Wall of Champions.

Like the spokes on a wheel, you are essential to the stability and development of the Norte.

Norte and TART Trails go together like peanut butter and jelly, says TART Chief Executive Officer Julie Clark.

Norte coach Jason Plum says you don’t have to be a bike guy to be a good coach — you just have to show up.

There’s a good chance you’ve seen Jason Plum pedaling around Traverse City, whether he’s hauling his kids on a cargo bike or coaching a group of young riders in Norte’s Mountain Bike Team.

We’re taking a deep dive into Norte programs — digging into the “what, why, and how” we execute our mission.