Why Year-end Giving Is So Important
Between Giving Tuesday and New Year’s Day, your inbox is likely flooded with year-end appeals from non-profits like us, and with good reason. The holidays are a time to reflect and evaluate the people, events, and organizations that made the year special. Your end-of-year giving is an important part of strengthening groups like Norte for the year ahead.
Year-end Fundraising Statistics
It’s no stretch to say that Q4 is crucial for raising funds. 28% of non-profits raise between 26-50% of their operating funds between October 1 and December 31. Much of that year-end support comes in the year's final month, with December accounting for roughly 31% of total donations; approximately 12% of that amount comes in the last!
Giving Tuesday Kicks Off End-of-year Giving
Since it began in 2012, Giving Tuesday has grown into a global event. In 2022, more than 85 countries participated in Giving Tuesday events or donating to their favorite charities. Thirty-five million adults in the US donated money, volunteered, or donated goods as part of Giving Tuesday in 2022. The event raised approximately $3.1 billion in the United States alone, a new record.
How Your End-of-year Donations Help Norte
Every contribution makes a difference. Whether you join as a one-time donor or give monthly, you’re helping Norte get nearly 2,000 kids on bikes across northern Michigan. Our in-school and after-school programs inspire healthy, active kids year-round in almost a dozen communities.
Mountain Bike Scholarship – Your $150 donation funds a full scholarship for our Spring or Fall Mountain Bike teams. As we near our tenth year, Norte has never turned away a child from joining a program. Your support has made it possible to give out more than $24,000 in scholarships in 2023 alone.
Summer Bike Camp Scholarship – Childcare is challenging enough in Traverse City, and summer is especially tough for working families. Every $235 scholarship helps eager cyclists (and their parents) bridge the childcare gap for a week of fun.
There are countless ways, and reasons, to give. Learn more about our fundraising options.
Give Something More. Your Time.
If financial donations don’t make sense, consider investing your time to support Norte and other area non-profits in the year ahead. Like our friends at TART, NMMBA, and others, Norte’s events and programs are almost entirely dependent on volunteers. Register to be a Norte volunteer and get regular emails highlighting opportunities to help out. You’ll earn our riders' eternal thanks and our staff's heartfelt appreciation, too!
Here’s to New Beginnings
Holiday giving campaigns might cap off the year, but they’re also an exciting time to refocus on what’s ahead – and what matters most. Our end-of-year appeal celebrates the many big and small victories enjoyed by kids, parents, coaches, and volunteers and positions us to do even more in the year ahead. Learn more about our work, and keep up with Norte with our weekly newsletter!